The team at Beasley, Mitchell & Co. is dedicated to serving its clients as well as the Las Cruces community.

Beasley, Mitchell & Co. goes above and beyond

By Samantha Roberts

As Beasley, Mitchell & Co. heads into its 25th year of business, few things have changed with the company that started in 1987.

The CPA firm was started by Don and Patsy Beasley and Paul Mitchell in Las Cruces. Now, the company has more than 35 employees and follows many of the same principles it was founded upon.

“We take an interest in our clients,” said Brad Beasley, son of Don Beasley and a partner with the company. “We spend time with them and talk to many of them on a weekly or monthly basis. We generate a vested interest in their lives and follow their problems and successes.”

Brad Beasley said the company’s goal of always providing quick response times helps them establish relationships. “Our rule is to return emails and phone calls, even if it is just to say ‘I am working on it’ or ‘I will have to get back to you,’” he said. “We don’t let anything sit.”

Beasley, Mitchell & Co. also values honesty and hard work.

“We don’t really do much marketing,” he said. “Instead, we rely on word-of-mouth referrals from our clients. We believe that if we do good work, our customers will be happy and give good references.”

The firm’s size is also an important component of the company’s success, he said. The company is large enough to offer a full array of accounting, taxation and consulting services its clients on a more personal level.

“We keep that personal touch, and grow with our clients,” said Beasley, adding that he started at the company as a “certified paper shredder.”

After his paper shredding days, Beasley played baseball at the University of Nevada at Las Vegas where he also received a bachelor’s degree in accounting.

“I have always liked math, and I saw that my father was able to provide well for our family,” Beasley said about his career choice.

After spending a few years in the corporate world at Harrah’s in Las Vegas, Nev., Beasley said he realized what an opportunity he had working at Beasley, Mitchell & Co.

“To be a CPA in the corporate world, you have to have an MBA,” he said. “I got tired of Las Vegas; it was moving a little too fast for me. I saw opportunities to expand my horizons in Las Cruces.

“(Las Cruces) is a positive place, and my family really enjoys it.”

One of the best reasons to move back to the City of the Crosses was to work alongside his father, Beasley said.

“Most people grow up thinking their parents don’t know what they are talking about. It is nice to work with my father and see just how smart of a man is really is,” said Beasley, adding that he considers his father, who is still active in the company, to be a mentor.

“Another one of the best parts about my job is to see all the ways people are making money. It is amazing to work with so many types of entrepreneurs, from farmers to construction workers. There are so many ways to earn money. It’s inspiring to see someone succeed and watch their dreams come true.”

As 2011 comes to a close, Beasley said the company has so much to be thankful for, and the community is to thank.

To give back, employees at Beasley, Mitchell & Co. are encouraged to be involved in the community, and many of them sit on nonprofit boards, such as La Casa, Mesilla Valley Hospice and the Greater Las Cruces Chamber of Commerce, to name a few.

“It is important for us to say ‘thank you,’” Beasley said. “Las Cruces has a lot of need for community involvement. Plus, it helps people grow on a personal and professional level.

“People always need help, and we are happy to offer what we can, if it’s a financial contribution or our services.”

Beasley said due to his employee’s nature of business, a lot of them are asked to serve in secretary and treasurer roles.

“We are more than happy to do it,” he added.

As the company prepares for its 25th year, Beasley, Mitchell & Co. has fully embraced 25.

“We are pledging to (help) 25 charities,” said Beasley, adding that assistance comes in many forms, including monetary and in-kind donations as well as volunteer work. “Through all of the work, we will be donating $25,000 to the Las Cruces community. This is a way for us to really say thanks.”

Recent projects include donating 25 Thanksgiving dinners and dressing 25 children as part of Dress the Child.

“We are excited and ready for this yearlong project, and already have all the charities picked out and ready to go,” he said.

In the future, Beasley said he would like to see the company continue to expand.

“It will be hard to grow at the rate we have, but I think that just shows we are doing a good job,” he said.

Brad Beasley, a partner with Beasley, Mitchell & Co., said he was glad he moved back to Las Cruces to follow in his father’s footsteps and work for a company that has nearly 25 years of experience.

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